PSG happy, 700 million euros thanks to Lionel Messi
Record number of jerseys sold, 60 percent with the Argentine’s number 30
Messi was a bargain, especially on an economic level. Marca emphasized the goodness of the deal, highlighting PSG’s gains from the Argentine’s purchase. In total, the Messi deal appears to have generated a turnover of as much as 700 million euros.
Having grown exponentially in the number of sponsors, PSG especially sold a record one million shirts (60 percent with the Argentine’s number 30). “We have reached the maximum, no more can be printed, there are agreements in place,” the words of Marc Armstrong , director air sponsorships at PSG. In short, the Pulce cost a lot but the revenues would be huge.