Allianz alongside Juventus in Europe as well

Allianz alongside Juventus in Europe as well

As part of its existing partnership until 2030, Allianz S.p.A., the company led by Giacomo Campora, has signed with Juventus Football Club S.p.A. the expansion of its sponsorship with new rights related to the visibility of the Allianz brand on the men’s first team’s pre-match and training kits in European competitions, starting with the September 6 match at the Parc des Princes in Paris against Paris Saint-Germain (PSG).

In 2020, the partnership had been renewed by extending until 2030 the naming rights of the Allianz Stadium in Turin (which had already joined the Allianz Family of Stadiums worldwide in 2017) for seven sports seasons (from July 1, 2023 to June 30, 2030) as well as an agreement for 11 sports seasons to guarantee visibility for the Allianz brand on the men’s first team’s pre-match and training kits. The agreement also included additional sponsorship rights for the women’s first team.

Under the agreement, as early as Tuesday evening Juventus will take the field in a new training kit for training sessions with the Allianz logo on the front of the jersey, a logo that will also appear in the pre-match warm-up on Tuesday, September 6 for the evening match against Paris Saint-Germain, as well as in all subsequent European matches covered by the agreement.