Sky Sports’ new brand campaign on air
On air the new brand campaign of Sky Sports
Starting today on air on all major TV channels and digital platforms the new brand campaign of Sky Sport, featuring some of the world’s greatest athletes in the guise of circus performers ready to bring to life the’adrenaline of the most important competitions on the planet. From Jannik Sinner and Paola Egonu to Charles Leclerc and Carlos Sainz, from Francesco Bagnaia and Marzo Bezzecchi to Erling Haaland, Giorgio Chiellini and Alessandro Del Piero: Welcome to the House of Sports.
The NEW CAMPAIGN – Guido Meda è among the protagonists of the campaign “The greatest show in the world!” in the unusual guise of a circus presenter, a metaphor for Sky’s House of Sport. È he to present the numbers of sports stars who, for the occasion, dress the shoes of circus d’eccezione: the first number è represented by “the magical Sinner”, protagonist of the prodigies of great tennis. Entertainment is assured with the fire-eater Federica Masolin. The unpredictable and reckless “tamers of the’asphalt”, Charles Leclerc, Carlos Sainz, Lewis Hamilton and Max Verstappen, ready to whiz by for the miraculous challenges of F1. Motorcycles all to be tamed those of Francesco Bagnaia and Marco Bezzecchi, as the magical “curb tightrope walkers”, with the throttle hammered to unleash the magic of MotoGP. Every circus has its giants, such as the fakir Giorgio Chiellini and “Haaland the fantastic”, exceptional gunner of European soccer nights. Noses to the’insù for “the’flying Egonu”, with her powerful fire dunks. Everything is ready for the big show, in which also Alessandro Del Piero will take part, in a role never seen before.
SKY’S SPORTS – Great space to motorsports, with over 1,300 live hours and the entire 2024 season of F1, MotoGP and the WRC. And again, the House of Sports show continues with the basketball, with the’Euroleague, the’Eurocup and the’NBA big show; the rugby, with the Six Nations, the United Rugby Championship, the Super Rugby, the Rugby Championship and the Inbound Matches; the volleyball, featuring the Series A1 (with live coverage of one match for each day of the A1 Series regular season, the play offs and the championship finals); the golf, with over 35 live tournaments per season including, The Masters, PGA Championship, US Open Championship, The Open Championship, international circuit events DP World Tour and the’Open d’Italia. Lots more inside the House of Sports, including the must-see original productions by Sky Sport.
NATIONAL AND INTERNATIONAL FOOTBALL – Soccer è always the protagonist of Sky Sport programming, with the Serie A TIM (3 matches per round in co-exclusives, for a total of 114 matches), the Serie BKT (all 380 matches of the season, plus playoffs and playouts), the Serie C NOW (with 1.143 exclusive national matches and 48 co-exclusive matches per season, all matches of the regular season, playoffs, Supercup and Italian Cup). Ample space is also given to international football, with the Premier League (up to seven matches per round, including Friday Night and Monday Night), the Bundesliga (up to five matches for each round, plus the German Super Cup and Zweite Liga), the Ligue 1 (up to five matches for each round), and the big nights of UEFA Champions League, UEFA Europa League and UEFA Europa Conference League. European thrills that will also be to be experienced on Sky for the triennium 2024/2027 with as many 185 of the 203 season matches of the UEFA Champions League with the new format, as well as all matches of the UEFA Europa League and the UEFA Europa Conference League. Finally, not to be forgotten is the big summer event in 2024, UEFA Euro 2024, with all 51 matches, 20 of them exclusive.
