Tennis on Sky and Now: the Australian Open is just the beginning

The tennis season è already entered into full swing
.
To coincide with the start of the first slam tournament of the 2025 season, the Australian Open, Sky Sport has launched a new digital campaign dedicated to Now, to emphasize the possibility of also watching on its digital streaming platform all the most important international racquet events between now and the next twelve months.
The campaign, titled "NOW ❤ Tennis" – è was created by Sky Creative Agency and is part of a broader strategy aimed at promoting, in addition to tennis, major live events from soccer to motor sports, basketball to rugby and beyond. An’offer enhanced by the storytelling of Sky Sport’s editorial team, ready to comment, analyze and delve into the sporting events, plays and memorable moments of this 2025.
The Australian Open represents just the first of the year’s big events to be streamed on Now. The matches of Jannik Sinner, Jasmine Paolini and other world tennis aces will be visible in all the most significant events, with dates on the grass of Wimbledon, on the concrete of the US Open and on the clay of Roland Garros, the latter thanks to the Eurosport channels.
Other tournaments available on both the satellite and streaming platforms will also include all ATP Masters 1000 and WTA 1000 tournaments – including the Internazionali BNL d’Italia – the ATP 500, 250, Nitto ATP Finals in Turin and the Next Gen ATP Finals; the WTA 500, 250 and WTA Finals in Riyadh.