At the table, watching a great match, thanks to Sky Business and TheFork

Sky Business and TheFork join forces

Watching a match at local eateries è a ritual that brings people of all ages together, offering the opportunity to experience the adrenaline rush of sports in a convivial environment, enjoying good food and sharing the passion for one’s favorite team. Thanks to the new collaboration between Sky Business and TheFork, finding the ideal restaurant to watch a great match together with friends è has become even easier.

As of today, through the app and website of TheFork – the leading online restaurant reservation platform and European leader in restaurant management with TheFork Manager – it will be possible to find and book venues with just a few clicks with Sky Business – Sky’s offer designed specifically for bars, restaurants, hotels, hospitality facilities and public venues. Just– select the “Soccer and Sports Live” filter to locate restaurants offering major live sporting events, seven days a week.

One more great convenience for TheFork customers, who can easily find the right venue to follow their favorite sports, with the quality of Sky Sport’s journalistic storytelling, in a convivial and welcoming environment, enjoying quality dishes while cheering for their team.

The new feature, designed for all lovers of sports and good food kicks off on the occasion of the resumption of the UEFA Champions League. In venues with Sky Business, fans will be able to watch extensive sports programming, including:

• All ENILIVE Serie A, with 10 out of 10 matches per round exclusively
• The entire UEFA Champions League, including Wednesday’s best match

on Amazon Prime Sportsbar

• The UEFA Europa League and UEFA Conference League

.

• The best of international soccer, with Premier League and Bundesliga
• All Sky sports, from Formula 1 to MotoGP, NBA basketball to great tennis with ATP, WTA, Wimbledon and US Open, and much more

This novelty will make life easier for sports and social lovers. And according to data from a Nielsen research* the audience è very large: in the 2024/25 season more than 4 million Italians watch live matches at the bar or restaurant. Not only that, more than one-third of the people who watch the games on the premises choose to eat a full meal during the event, thus contributing to an increase in the average receipt of restaurants and pizzerias compared to an evening without sporting events.