Milan-Cortina 2026, first three torchbearers announced
Milan-Cortina 2026, first three torchbearers announced
Singer Mahmood, ski champion Deborah Compagnoni and Special Olympics athlete Eros Zanotti are the first three torchbearers of the Olympic flame’s journey to the Milan-Cortina 2026 Winter Games.
The names were unveiled by Coca-Cola inside Casa Coca-Cola at the Palafiori in Sanremo, right in the week of the 75ª edition of the Italian Song Festival. Three exceptional personalities, united by Olympic values and the spirit of inclusion.The announcement è came on the heels of the official opening of applications to allow everyone to become torchbearers for Milan-Cortina 2026. Symbolically kicking things off were Carlo Conti and Carolina Kostner from the Ariston stage who, in turn, will be part of the team of 10,502 torchbearers who will carry the flame from Rome (departure Dec. 6) to Milan (arrival at the San Siro Stadium on Feb. 6). And the adhesions have already reached four thousand.
"Our relationship with the Olympic movement has been going on for almost 100 years,” Luca Santandrea, General Manager Olympic and Paralympic Games Milano Cortina 2026 of Coca-Cola, commented at Casa Coca-Cola.
We have renewed the agreement with the IOC until 2032 which makes us their longest-lasting partner. We started supporting the Olympic flame in Barcelona in 1992, è an excitement that has è never faded. During the flame’s journey, torchbearers will serve as bearers of the values of inclusion, unity and hope that have always characterized Coca-Cola. Our secret formula è having deep relationships with all territories. The first three torchbearers we have chosen are great talents who, thanks to the diversity they represent, allow us to touch the hearts of all".
"È the most beautiful experience for the Olympic and Paralympic world, the concrete way to meet and embrace people from all territories – added Luca Casassa, Communications Director of the Milan Cortina 2026 Foundation – we are happy and very convinced of the choice that Coca-Cola has made, they are three figures who embody the DNA of the brand. They are a certainty, a representation of inclusivityà as well as anticipators of trends and thoughts".
