Juventus market, anti-Chelsea renewal on the way for Kenan Yildiz

Juventus has now cleared all doubts: Kenan Yildiz is the technical fulcrum around which to build present and future. The club’s confidence is sanctioned by two unequivocal signals: the awarding of the prestigious number 10 jersey and the role of technical leader that the young Turk has assumed on the field. But the most concrete demonstration of the Bianconeri’s will comes from the negotiating table: contract renewal is a top priority, a strategic move to fend off insistent Premier League sirens.

Despite external pressures, Yildiz’s entourage remains a family affair. His father, Engin Yildiz, who handles his power of attorney directly, has moved to Turin to closely monitor meetings with Juventus management, a clear sign of a shared desire to reach the white smoke.

Yildiz’s talent has turned on the spotlight of major European clubs. In the front row are Arsenal, Barcelona, Real Madrid and Bayern Munich – the very club that, ironically, let him leave on a zero-parameter basis. However, the most concrete threat comes from England, where Chelsea would be ready to offer a 10 million euro net per season salary in order to bring him to London and make him a star player.

Juventus’ response is firm: Yildiz is not for sale, and only an offer above 100 million euros could open a window.

The club’s goal is not so much to extend the length of the contract (currently expiring in 2029) as to adjust the player’s salary to his new status. The entourage has asked for 6 million euros net per season, while the Juventus proposal is around 5 million plus bonuses, a formula that could satisfy both parties. Agreement on the new deadline, set for June 30, 2030, has already been reached.