Jannik Sinner gets back on skis and someone gets worried

Jannik Sinner is back on skis but only for publicity: the San Candido champion is the star of a high-altitude advertising campaign promoted by a luxury brand for which the South Tyrolean is testimonial.

Pictures of Sinner in the snow have been making the rounds on the web, and some users have been playing along with the brand: “I know you liked to ski as a kid but by now you”re a tennis legend” reads one comment on X. It also received many likes a fan’s recommendation: “Please Jannik, don’t hurt yourself in the snow!”.

Unfortunately, the champion was in no danger, not least because the ATP Finals, scheduled to begin shortly on the indoor concrete at the Inalpi Arena in Turin, Italy, Nov. 9-16, will begin. The ATP Finals group draw will take place on Thursday, Nov. 6: Sinner will lead the ‘Bjon Borg’ Group, while Alcaraz will head the ‘Jimmy Connors’ Group.

The Blue could face one between Zverev and Djokovic, one between Shelton and Fritz, and, finally, one between De Minaur and Auger-Aliassime/Musetti.