The NOW Summer Party made everyone happy

The Bagni Misteriosi in Milan hosted the NOW Summer Party, a special day dedicated to entertainment that brought together artists, creators, influencers, and well-known figures from the worlds of sports and entertainment. From early afternoon until late at night, the evocative Milanese venue came alive with live performances, interactive activities, music, and moments of fun.

The program featured numerous activities designed to engage the audience. Among these were a live episode of the “Tavolo Parcheggio” podcast with Gianmarco Zagato and Nicole Pallado, the “Acqua Dance” led by Jo Squillo and Michelle Masullo, the foosball “Football Challenge” with Federica Masolin and Giorgia Cenni, and the console-based “Racing Game” alongside the Sky Sport Formula 1 team—comprising Carlo Vanzini, Davide Camicioli, Vicky Piria, Matteo Bobbi, and Mara Sangiorgio. Also in attendance were Fabio Caressa and Benedetta Parodi, Stefano Borghi, Riccardo Montolivo, and numerous stars from the entertainment world.

Later in the evening, the atmosphere heated up with a DJ set by La Storia della Dance and performances by Les Votives, Sarafine, and Pierc—artists who rose to fame on X Factor. One of the most anticipated moments was the exclusive show dedicated to *House of the Dragon*, the series set to return for its third season on June 22 on Sky and NOW. Amid fire displays and stage effects inspired by the Targaryen dynasty, guests enjoyed an immersive and visually stunning experience.

The event concluded with a DJ set by MACE, who kept the crowd dancing late into the night. This event kicked off the summer season in the spirit of entertainment and togetherness, celebrating NOW’s take on summer.