Jannik Sinner vs. Magnus Norman: Juan Carlos Ferrero’s Verdict

The start of the partnership between Ben Shelton and Juan Carlos Ferrero is one of the biggest developments in the world of tennis, but in an interview with *Marca*, the coach—who worked with Carlos Alcaraz until December 2025—also mentioned Jannik Sinner. The former world No. 1, who confirmed that he had “other important contacts” before embarking on his new venture with Shelton, also spoke about the Italian star’s decision to turn to Magnus Norman following his split with Darren Cahill.

When asked whether Sinner himself might have been one of the players who reached out to him, Ferrero chose not to go into details, though he did not deny anything: “I’d rather keep that to myself; I don’t think it’s important to say who I’ve been in contact with. I can say that there were some very important contacts, but I won’t reveal them,” explained the Spanish coach.

Ferrero himself said he was convinced that Sinner had made the right choice in starting a new partnership with the former Swedish champion, the legendary coach (among others) of Stan Wawrinka: “I knew Jannik would look for someone with experience who had already won something significant as a coach. Magnus is an extraordinary coach; he has a wealth of experience, and I’m sure he’ll be a great help to Sinner.”

Now, however, the Spaniard’s focus is entirely on Shelton. Ferrero has made no secret of his ambitions and sees in the American the qualities needed to aim for the most prestigious titles: “The goal is to help him win a Grand Slam tournament. He’s already won a Masters 1000 event, reached a Grand Slam final, and sets no limits for himself. He thinks big.”

According to Ferrero, Shelton is already close to the level of the two dominant players of the new generation: “Today, he’s already competing with Alcaraz and Sinner. When you play finals that end 7-6, 7-5 (as happened Sunday at the Paris Masters 1000, which Alcaraz won, ed.), it means the gap is minimal. With his aggressive tennis and his serve, he can achieve tremendous results.”