Juventus Transfer Market: A Turning Point—A Major Signing Could Happen in January

Juventus sees a real opportunity to sign Alexander Sorloth. What was one of the Bianconeri’s main transfer targets last summer could become a viable deal during the winter transfer window. The most significant development concerns Atlético Madrid’s stance, as the club is reportedly open to letting the Norwegian striker leave as early as January.

According to SportMediaset, which cites reports from the Spanish newspaper Marca, the Colchoneros no longer consider the player untouchable. This marks a significant shift from a few months ago, when Diego Simeone’s club had stonewalled Juventus’ interest, preventing negotiations from getting off the ground.

The turning point was primarily the striker’s disappointing performances in the first half of the season. The 30-year-old Norwegian, after returning from an injury, has yet to find the back of the net and has lost some of his standing within the team’s attacking hierarchy.

In particular, his performances against Bayern Munich and Barcelona are said to have fueled doubts among the Madrid management, which is reportedly seriously considering a transfer. With the player’s contract set to expire in 2028, Atlético has reportedly already begun planning for the possible arrival of a replacement. This scenario could work in Juventus’ favor, as the club is ready to make another push after its pursuit last summer.