Jannik Sinner makes a splash: “It’s time to get started”

Jannik Sinner is expanding his social media presence and has officially launched a TikTok account. Italy’s top-ranked tennis player chose Friday, November 13, to make his debut on the platform, posting his first video and directly greeting his fans with a message that immediately caught people’s attention.

“Hey TikTok, I’m Jannik. Thank you so much for the incredible love, even though I haven’t posted anything yet, but I think now is the time to get started,” said the South Tyrolean champion in a selfie-style video.

A debut accompanied by already impressive numbers. Despite the lack of previous content, the new profile garnered over 100,000 followers in just a few hours—a figure destined to grow rapidly, given the tennis player’s international popularity.

Sinner also gave a preview of what his new digital space will feature, promising fans a closer look at his daily life: “I’ll show you behind-the-scenes moments on and off the court, and you can let me know what you want to know in the comments.”

The goal, therefore, is to share moments from his professional and personal life, including aspects that normally remain out of the spotlight during tournaments, training sessions, and away games.

This isn’t the champion’s first foray into video content. In fact, Sinner already has a YouTube channel, where he posts vlogs and exclusive footage of his life on and off the court. Now comes his new adventure on TikTok, a platform that will allow him to reach an even wider audience—especially younger generations.