Federica Brignone Becomes a True Tiger

Federica Brignone posted a video on her personal Instagram profile in which she launched a new initiative, BE TIGER. “This idea was conceived together with my brother @davidebrignone. We wanted to create something that could inspire everyone who faces a challenge every day,” wrote the two-time Olympic champion.

“In life, as in sports, there always comes a moment when you have to find the courage to push beyond your limits and face difficulties. That’s where the Tiger logo 🐯 comes from. ‘The Tiger’ is the nickname that has accompanied me throughout the final years of my career, born from the determination I’ve always brought to the track.”

Today, that symbol becomes a message: BE TIGER means having the courage to bring out the best in yourself. It means believing in yourself. It means facing your fears. Because there’s a tiger inside each of us. You just have to find the courage to set it free.”

In the animated video posted on Instagram, the Italian champion is wearing a tiger-print tracksuit, and at one point she transforms into a tiger—the symbolic animal she wears on her helmet and that has defined her career.