"Back in the Game" makes Royal Mutual proud.

Reale Mutua, a leading entity in the insurance sector related to health and wellness, has married the “Back in the Game” project. Hosting the program is Olympian Jury Chechi. The program will air on Sky Sport Arena from Oct. 13 at 7:30 p.m.

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The series consists of 12 episodes: the first 8 will be broadcast on Sky Sport, while the following ones will be available on Reale Mutua’s digital channels. The format tells how success is never a solitary enterprise, but a shared path capable of leaving a positive mark on others and society.

With this project, Reale Mutua wants to focus on its founding values trust, responsibility, resilience and humanity through the extraordinary stories of its protagonists. Sportal.it spoke about it with Michele Quaglia, Commercial and Brand Director of Reale Group at the presentation held in Milan.

This time we are not just talking about insurance…

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That’s right. We are trying to convey a very simple but fundamental message: prevention is better than cure. And to do that, we are always looking for new, even innovative, ways to tell this concept. We don’t just remove the “risk” after it arises, but we want to act sooner, giving concrete tools and campaigns that really speak to people.

So you combine prevention and innovation in a campaign that also has a sporting spirit. You have chosen a testimonial who is a champion not only in sports, but also in life.

With Jury it went very well from the beginning. He is a great person, full of values that we fully share.

How was your relationship with him? Did you find yourselves immediately aligned?

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We immediately found a natural fit. We had known each other for a while, but on this occasion he also brought out a new, surprising side: he turned out to be a very good host. For me it was a wonderful surprise.