Giro d’Italia becomes ambassador

The Sala Mosaici of the Farnesina hosted, in front of an audience composed of representatives of sports bodies and federations, the main press organs and representatives of companies that support the organization of the Giro, the "Il 107° Giro d’Italia event. The’Italy that runs". 

During the’event, Minister of Foreign Affairs and Vice-President of the Council of Ministers Antonio Tajani presented a parchment and a plaque to RCS MediaGroup President Urbano Cairo to award the Giro d’Italia with the title of Ambassador of Sports Diplomacy in the World. In turn, Urbano Cairo presented the minister with a personalized Pink Jersey.

"The Giro è not only a major sporting event but has always been an important showcase for the promotion of Made in Italy in the world" said Cairo. 

"This recognition, which elevates the Giro to the role of Ambassador of Italian sport abroad, has a special value becauseé it confirms the closeness of the institutions to the Pink Race and spurs us to do better and better to promote our country" added the Alessandria-based publisher.