New Champions League arrives on Sky, Federica Masolin first official
Federica Masolin first officer
Moreù teams, moreù soccer, moreù entertainment. È the claim that introduces the great Sky campaign dedicated to the new UEFA Champions League on Sky Sport, “The greatest show in the world”. Conceived by Sky Creative Agency and on air on all major TV channels and digital platforms, the campaign is a sequel to the previous episodes starring Federica Masolin as the first officer, in a brilliant game of metaphors between the worlds of soccer and the sea.
The common thread è a mission that is revealed little by little, a fantastic adventure to conquer a treasure that is hidden in the seas of soccer: the new format of Europe’s top competition, even more compelling and full of top matches, kicking off from September on Sky and streaming on NOW, after the play off preliminaries at the end of August.
On stage the 5 Italian teams qualified for the first time all together, with the extraordinary participation of their respective “captains” and an exceptional guest: in order of appearance, Lautaro Martinez (striker, captain of Inter Milan and last season's Serie A top scorer), Dusan Vlahovic (Juventus striker), Riccardo Orsolini (Bologna striker), Erling Braut Haaland (Manchester City striker and English Premier League 2023-2024 top scorer), Gianluca Scamacca (Atalanta striker) and Mike Maignan (Milan goalkeeper).
With an evocative play of metaphors, the campaign recalls Sky’s offer for the next three years: as many as 185 of the 203 matches per season of the UEFA Champions League will be exclusive on Sky, in addition to all UEFA Europa League and UEFA Conference League matches, also thanks to Diretta Gol.
