Champions League, NOW’s new campaign
Champions, the campaign
If you think you’ve seen it all, the new UEFA Champions League è even more. è is the claim of NOW’s new campaign dedicated to the queen of European competitions, the UEFA Champions League. Online from today on the main digital platforms, the campaign – conceived and realized by Sky Creative Agency – starts on the very day when the adventure of the top continental competition begins on Sky and streaming on NOW with the new format: a total of 185 exclusive matches out of 203 per season, including the preliminaries of the playoffs in August. Epic nights, iconic plays and those who, history, want to write it: the campaign showcases all this, in an ideal journey from the legendary moments of the past to the great European season about to begin. From Del Piero’s first goal in the competition, which started the bianconeri’s journey to the triumphant final in Rome, to Zidane’s iconic volée that delivered the cup to Real Madrid in 2002, up to the goals of Inzaghi and Milito, decisive pearls in the conquest of the title by Milan and Inter. History written gives way to history to be written, with the heroes of today ready to take center stage in the single-round tournament, with five Italian teams involved in the UEFA Champions League for the first time, represented in the campaign by exceptional protagonists: Lautaro Martinez (striker, captain of Inter Milan and last season’s Serie A top scorer), Mike Maignan (Milan goalkeeper), Dusan Vlahovic (Juventus striker), Riccardo Orsolini (Bologna striker) and Gianluca Scamacca (Atalanta striker), a parterre de rois joined by Paulo Dybala, Roma’s leader in their UEFA Europa League conquest.
Also starring in the NOW campaign are UEFA Europa League and UEFA Conference League, becauseé “NOW è even moreù”. The European show will be total, with all the matches of both competitions streamed only on NOW, thanks also to Diretta Gol, a 360-degree adventure that will see as many as 3 Italians ready to challenge their opponents in the major European stadiums: Roma, Lazio and Fiorentina, called to compete with the 72 teams that will populate the “League Phase” of the revolutionized competitions, also with a single round.
Europe but not only, with NOW’s offering also continuing with all of Sky’s live Sports. Serie A Enilive with three out of ten matches per day placed in new evening slots, the return of the big matches with at least 30 of the best 76 matches in the league including four direct clashes between the biggies; the NOW Serie C and the big international leagues in exclusive English Premier League and German Bundesliga, without forgetting the Original Productions signed Sky Sport.
