Italy prepares to shine: unveiled the Look of the Games for Milan-Cortina 2026
Italy prepares to shine: unveiled the Look of the Games in Milan-Cortina 2026
A graphic language that is iconic, dynamic and generative: Milan-Cortina has unveiled the Look of the Games of the upcoming Olympic and Paralympic Games, a visual identity that reflects the soul of our country.
"The Look of the Games in Milan Cortina 2026 shows an extraordinary visual language that accentuates the charm of our cities and all the venues of the Games, expressing a new concept of Italian beauty. A dynamic visual identity, inspired by our energy, enthusiasm, inclusivity and talent. It will be instantly recognizable and will be an invitation for visitors from around the world to discover the new Italian Spirit. Our Look of the Games will leaveà an indelible mark in the history of the Games" said Andrea Varnier, CEO of Milan-Cortina 2026 Foundation.
Andrea Varnier was echoed by Raffaella Paniè, Head of Brand, Identity and Look of the Games of Fondazione Milano-Cortina 2026: "The Look of the Games è the result of a creative process that started from the Brand Personality of Milano Cortina 2026, from the concept of a new Italian beauty that reflects the most positive qualitiesè deepest; of our identity, such as talent".
The Foundational Elements represent the heart of the Look of the Games. Five Italian excellences have been chosen to tell and impersonate them on the social channels of Milano Cortina 2026: Creativity – Dardust (Dario Faini) – Pianist, author and producer; Energy – Bebe Vio – Paralympic fencing champion; Imagination – Federico Basso – Comedian and author; Passion – Davide Oldani – Chef; Style – Nicoletta Manni – Étoile of the Teatro alla Scala in Milan.
