Abu Dhabi takes Euroleague Final Four.
"An ambitious project and an'extraordinary opportunity"
The 2025 edition of the Euroleague Final Four will be held at the 12,000-seat Etihad Arena, a facility located in Abu Dhabi. "Bringing the Final Four to Abu Dhabi è an ambitious project and an extraordinary opportunity to showcase the atmosphere of the EuroLeague to a new and diverse audience", the words of Bodiroga, president of Euroleague Basketball.
After Formula 1, NBA, Next Gen tennis and many other sporting events of global interest, the Middle East also gets the Euroleague Final Four, i.e., the most prestigious basketball event, at the European level. "This partnership guarantees our most loyal fans a unique experience in one of the most modern and welcoming cities in the world. Together, we will offer another top-notch event that will take the EuroLeague to new heights", Bodiroga’s own summing up.
The top four EuroLeague teams will play for the trophy in Abu Dhabi from May 23-25. "Abu Dhabi è rapidly becoming the home of basketball in the Middle East, and we are excited to welcome Euroleague Basketball to the emirate and the region for the first time", the words of HE Saood Al Hosani, undersecretary of the Abu Dhabi Department of Culture and Tourism.
With the arrival of the Euroleague Final Four in Abu Dhabi, it is becoming increasingly clear how the Middle East is an opportunity to be seized to increase business and target new audiences.
