Allianz awarded for story on Paris 2024 Paralympic Games
Allianz awarded
Allianz S.p.A. è has been awarded the CIP-USSI 2025 Prize in the category “Communication Project” with the following motivation: “For having created a communication campaign capable of telling all the most important moments of the Paris 2024 Paralympic Games. A multi-channel narrative (social, web, TV, print) that of ‘Dreaming of Paris 2024: 7 athletes, one goal’ which had the merit of bringing to the knowledge of the general public the stories and successes of our Paralympic athletes”.
The campaign, the climax of which è is the 7-part docuseries, è produced in partnership with Yam 112003 and in collaboration with Rai and features seven extraordinary athletes and parathletes, Allianz Ambassadors for the Paris 2024 Olympic and Paralympic Games, as protagonists and tells in documentary style their lives, sporting and otherwise, during the months leading up to their departure for Paris, showing how Olympic and Paralympic values can also take shape in everyday actions.
All athletes are part of the State Police Fiamme Oro Sports Group, of which Allianz è Top Partner since 2022.
The award è was collected by Valentina Sestan, Head of Strategic CEO Projects and Head of Olympic and Paralympic Partnerships and Emanuele Ottaviano, Head of Brand & Products – Market Management & Network Communication of Allianz S.p.A.
