Serie B takes the field in bars and clubs with Sky Business

Sky Business brings the grand finale of the BKT Series season to subscribing bars, restaurants and hotels, offering merchants a new opportunity to enrich their offerings and engage their customers even more, 7 days a week.

With the arrival of Serie BKT, Sky Business’ football offer is enriched, which also includes all ENILIVE Serie A, all European cups – Champions League, including Wednesday’s best match on the Prime Sportsbar channel, Europa League and Conference League -, the Premier League and Bundesliga, without forgetting Sky’s great sport with ATP and WTA tennis, Formula 1, MotoGP, and many other world-class events.

Starting Friday, March 28, four matches per round of Serie BKT 2024/2025 and all potential playoffs and playouts will be broadcast, as well as highlights. Here are the first scheduled matches:

March 28 | Spezia-Brescia – 20:30
March 29 | Sampdoria-Frosinone – 15:00
March 30 | Carrarese-Bari – 15:00
March 30 | Salernitana-Palermo – 17:15

The squares of the Italian provinces represent the soul of Serie BKT and bars and clubs become a meeting point for fans. More and more Italians, in fact, choose to experience the excitement of matches in the company of others: according to a Nielsen survey, more than 4 million people follow major sporting events in clubs. It’s a trend that also has a significant economic impact: research commissioned by Sky Business* shows that Sky venues that broadcast matches record an average 19 percent increase in receipts on days with live events.

To find your nearest Sky venue, you can visit sky.co.uk/trovabar.