Kimi Antonelli and Alessandro Del Piero Team Up for Sky

On Monday, the new Sky Wi-Fi and Sky TV campaign kicked off, marking the debut of Bolognese race car driver Andrea Kimi Antonelli—the leader of the Formula 1 World Championship and winner of six Grand Prix races this season—as Sky’s new brand ambassador, alongside Alessandro Del Piero.

In the new commercial, the Juventus legend welcomes the Mercedes star—who’s still struggling with his moving boxes—to the Sky apartment building. The new tenant seems thrilled with his new home, but the real reason for his move soon becomes clear: a poster of Del Piero—of whom he’s a huge fan—peeks out from among the boxes. Alex immediately suggests they watch the games together, but the new apartment still lacks Wi-Fi.

No problem: Del Piero’s home has Sky Wi-Fi, which is ultra-fast—just like Kimi. After testing Sky’s connectivity, the young driver calls it his new “legend”—with all due respect to Alex.

This new campaign also highlights, with humor and lightheartedness, the perfect combination of the power of Sky Wi-Fi’s ultra-fast network—optimized for streaming— and the quality of Sky’s content, featuring Sky TV series and shows for the whole family, such as the third season of “House of the Dragon” and the new season of “X Factor,” exclusively starting September 10. All at an affordable price.

Conceived by Sky Creative Agency, the new campaign is scheduled to air on major national TV channels, on the radio, and across Sky’s digital and retail platforms.