Who is Magnus Norman, Jannik Sinner’s new supercoach?
A fascinating new chapter is about to begin in the world of tennis. Following the emotional farewell to Darren Cahill, all eyes among fans are now on the man set to take over as Jannik Sinner’s coach: Magnus Norman. With a top-level playing career and a brilliant coaching track record under his belt, the Swede’s goal will be to lead the South Tyrolean to new victories and help him return to the number one spot in the ATP rankings as soon as possible.
Born on May 30, 1976, in Filipstad, in the county of Värmland, Magnus Norman took his first steps in sports by playing bandy, a sport similar to ice hockey that is very popular in Sweden and was played by his father Leif, before switching permanently to tennis at the age of 14. He turned professional in 1995 and quickly climbed the international rankings.
The high point of his playing career came in 2000, when he reached No. 2 in the ATP world rankings after advancing to the semifinals at the Australian Open and the final at Roland Garros (which he lost to Gustavo Kuerten). That same year, he achieved the most prestigious triumph of his career on an individual level by winning the Italian Open in Rome.
In total, Norman won twelve ATP titles over eight years on the tour, also winning the Davis Cup with Sweden in 1998, defeating Italy in the final. A series of ongoing physical problems and several hip surgeries forced him to retire from competitive tennis at the end of 2004.
After hanging up his racket, Norman immediately embarked on a coaching career, building a reputation of international standing. He first coached his compatriots Thomas Johansson and Robin Söderling, guiding the latter to two consecutive French Open finals, and then, starting in 2013, coached Swiss player Stan Wawrinka, with whom he forged an extraordinary coaching partnership that culminated in three Grand Slam titles.
His exceptional results earned him the official ATP Tour Coach of the Year award in 2016. In addition to his work on the court with individual athletes, in 2011 he co-founded the Good to Great Tennis Academy with Mikael Tillstrom and Nicklas Kulti to develop young tennis talent.
Widely recognized for his tactical acumen, composure, and unique ability to help his players reach their full potential in major tournaments, Magnus Norman takes on this new role—working with the greatest player in the history of Italian tennis—bringing with him a wealth of world-class experience.
