Jannik Sinner and Allianz: A Global Partnership

It’s not just about the successes, but above all about the journey, the determination, the preparation, and the values that make them possible. This is the message at the heart of “Be Like Sinner,” the event organized today by Allianz Italia at Torre Allianz in Milan, which featured a press conference with Jannik Sinner, Allianz Global Brand Ambassador, Giacomo Campora, CEO of Allianz Italia, and Darren Cahill, the tennis champion’s coach.

The event provided an important opportunity to explore the significance of the multi-year global partnership announced last January—a collaboration born of a deep shared set of values and a common vision: preparation, tenacity, confidence, and team spirit—elements that enable one to achieve excellence and, above all, sustain it over time. Discipline, mental strength, the ability to continuously improve, and teamwork are the essential factors for reaching and maintaining the highest levels of performance. These are the principles that guide Sinner’s athletic journey and are fully aligned with Allianz’s vision: supporting people and organizations during their most important moments, safeguarding their future, and fostering confidence in tomorrow.

The partnership also focuses on the next generation through Allianz’s support of the Jannik Sinner Foundation¹, which is committed to promoting educational and sports programs that offer children the opportunity to discover the world, develop their potential, nurture their aspirations, and build their future with greater awareness.

During the event in the immersive auditorium of Torre Allianz, Valentina Sestan, Head of the Partnership with Jannik Sinner and of the Olympic and Paralympic Partnership at Allianz Italia, outlined the positioning strategy for the Allianz brand, the world’s most valuable insurance brand², in supporting the great champion.

The discussion between Jannik Sinner and Giacomo Campora—joined by Jannik’s coach, Darren Cahill—delved into the concrete meaning of these values, comparing different yet complementary perspectives: that of the athlete, that of the company, and that of those who, every day, contribute to building a path of continuous growth and improvement. What emerged was a story not only tied to Jannik’s athletic achievements but, above all, to the person and the journey that has taken him to the top of the tennis world: determination, daily commitment, authenticity, respect, and team spirit set him apart and make him a positive role model for future generations.

Jannik Sinner stated: “In sports, as in life, I’ve learned that results are built day by day, through dedication, determination, and thanks to the people who believe in you and support you along the way. Trust and teamwork are values that are very important to me, and it’s wonderful to find them in a partner like Allianz, with whom we share a desire to look toward the future and do something tangible for others. It’s the same spirit that guides my Foundation: offering young people new opportunities, encouraging them to believe in their dreams, and helping them find their own path. Not everyone starts from the same place, but I believe that everyone should have the chance to take a chance and try to achieve what they believe in. If, through this commitment, we manage to make even a small difference in someone’s life, that will already be a very significant achievement.”

These are the words of Giacomo Acampora, CEO of Allianz S.p.A.: “We are proud to partner with Jannik Sinner, an extraordinary champion recognized internationally not only as an athlete but as a model of authenticity, style, and determination—an inspiration to countless young people and others around the world. This partnership reinforces our commitment to sports and reflects Allianz’s ambition to support people, unlock their potential, and help build a future for the next generation—one founded on trust and shared success.”

“Be Like Sinner” is much more than just the event’s title; it is also Allianz’s communication platform that will accompany the partnership with Jannik in the coming years: an invitation to embrace the values that make great achievements possible in sports, as well as in work and life. In 2027, two commercials will air on major television networks and social media platforms, highlighting the values we share with Jannik.

In addition, Allianz Italia has already produced a new commercial for the coming weeks—ahead of the global campaign set to air in 2027—with the tagline “With you, for the whole game – With you for the long game,” which aligns closely with the values shared with Jannik Sinner—in particular, trust, protection, the ability to face challenges, and long-term commitment.

Allianz’s role is, in fact, to stand by people, protect them from the unexpected, and allow them to focus on what really matters. In the world of sports as well, the company led by Giacomo Campora has developed a new insurance product dedicated to tennis and padel enthusiasts, Allianz Sports – Tennis & Padel Edition, available at Allianz agencies (see the dedicated press release).

The partnership launched in January with Jannik Sinner expands Allianz’s established sports collaborations at both the global and local levels. The partnership portfolio includes the International Olympic and Paralympic Movements³, for which Allianz has been a Top Partner since 2021 and through 2032, playing a key role as Global Insurance Partner. For over 25 years, Allianz has also partnered with FC Bayern München⁴ and hundreds of local sports clubs and associations in the countries where it operates. In Italy, Allianz is a partner of CONI, CIP, Italia Team, and numerous sports federations and teams across various disciplines, in addition to lending its name to the Allianz Stadium in Turin and the Allianz Cloud in Milan. As part of its global “Power of Unity”5 program, Allianz believes in the power of sports to unite millions of athletes and fans in peaceful competition and to transcend social and cultural barriers—an aspect that is even more important in an increasingly divided and polarized world.