Laila Hasanovic: A curious glimpse into her past emerges between the lines

Jannik Sinner has a good relationship with journalists—and with one in particular who could have become a journalist herself… Born in Copenhagen in November 2000 and raised in Svendborg, Denmark, his girlfriend Laila Hasanovic also lived in the United States for a year.

During her time in Kentucky, she attended a school with a curriculum focused on writing and journalism—interests that initially seemed likely to shape her professional future.

Her career then took a different path. Her early social media posts and collaborations in the beauty industry helped her gain recognition and attract the attention of major international brands. What began as a passion gradually evolved into a full-fledged career.

Her journey also includes experience in beauty pageants. In 2019, Hasanovic reached the finals of Miss Universe Denmark, a milestone that helped bring her even closer to the world of fashion and communications.

Even before her name gained wider recognition due to her relationship with Jannik Sinner, the Danish model had already established her own professional identity in fashion and beauty. Today she works as a model, content creator, and entrepreneur, and through her social media channels she primarily shares content focused on fashion, travel, beauty, and skincare. Throughout her career, she has also collaborated with international brands such as Armani Beauty and Prada Beauty.