LeBron James goes on a two-wheel discovery tour
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LeBron James and Canyon
LeBron James in addition to soccer has also decided to invest in the world of cycling.
In fact, the Los Angeles Lakers basketball player and his entrepreneurial group have invested in Canyon with the aim of pursuing new projects in the United States and in particular in the field of electric bikes.
Canyon itself announced the entry of two new investor partners as James and his manager Maverick Carter’s LMRM Ventures and SC Holding, a private equity firm focused on market-leading brands.
Canyon is also working to strengthen its digital capabilities and has chosen to have Robert Kyncl, chief business officer of YouTube, join its board of directors.
