Sky Up The Edit is back
Sky Up The Edit Returns
After the success of the first edition – which saw the involvement of more than 500 classes and more than 10 thousand students throughout Italy – Sky Up The Edit is back, the project aimed at female students between 8 and 18 years old, which aims to develop the digital skills of the younger generation. This educational initiative is part of the Sky Up Group program, with the aim of creating new opportunities in the digital world within our communities. After delving last year into the theme of environmental sustainability, the new edition of Sky Up The Edit – presented today during Sky’s 20-year anniversary celebrations in the presence of Minister for Sports and Youth Andrea Abodi – invites reflection on the values of sports, such as inclusivity, respect, collaboration and the ability to work as a team, themes that Sky has always held dear.
Pupils from primary and secondary schools from all over Italy will focus on one of the four proposed macro-themes: sport and inclusion, sport and the environment, sports ethics, healthy and active living, and, thanks to the content made available by Sky, they will create, like a small editorial staff, a real news report. There are many educational materials available on the portal dedicated to schools, which this year will also be enriched with a selection of Sky Sport content, documentaries and in-depth reports on the lives and stories of great champions. These contents will offer students and teachers useful insights to reflect on the proposed topics and are part of the vast library of productions signed Sky Sport, characterized by the quality’of the image, the’attention to detail and the ability’to excite, which have always been part of our way of telling sports.
Also added to this year’s edition is a great novelty, the Sky Up Studios Experience. Students in the last three years of secondary schools will be able to visit Sky’s TV studios in Milan to learn about the behind-the-scenes of a media & tech company. The students will also participate in an in-depth lecture given by some of the key figures related to the world of television, with a view to job orientation.
Sarah Varetto, Executive Vice President Communications, Inclusion & Bigger Picture of Sky Italia, said: “In an age in which being connected and knowing how to use new technologies è indispensable to be able to feel an integral part of societyà, we wanted to propose a reflection on a binomial that has always been dear to Sky: sports and technology. With Sky Up The Edit we stimulate young people to measure themselves with the opportunities offered by the digital world and to make their own positive values such as those of socialization, fundamental for personal growth, on the playing fields as well as in front of a screen”.
The initiative can’count again this year on the collaboration with Adobe, which will make available free of charge Adobe Express and Adobe Premiere Rush, applications for developing creative digital content – from graphic design to video editing – designed precisely to help students in a simple way to develop the communication and digital skills necessary for their future. To participate, teachers will be able to register their classes at www.skyup.sky, and students will have until April 15, 2024, to submit their news story. The projects will be evaluated by a jury of experts in communication techniques, who will select the three best, one for each school grade. Schools in the winning classes will receive five thousand euros in educational materials and will have the opportunity to see their journalistic report aired on Sky channels.
