Italian basketball is on the brink: major agreement signed

New collaboration with Dole Italy

The Lega Basket Serie A (LBA) has announced a new collaboration with Dole Italia, a leader in the production and distribution of premium quality fresh fruit, which will be the Platinum Sponsor of the Serie A Unipol 2024/2025 Championship and Playoffs, as well as the Gold Sponsor of the Frecciarossa Final Eight.

The’agreement è was concluded thanks to the support of the’Official Advisor of LBA, Infront. The sponsorship includes a strategic presence of the Dole brand on all the playing fields of the 16 Serie A clubs, thanks to innovative 3D stickers on the sidelines and LEDs on the court and basket, which guarantee a’wide national television visibility. Dole will, in addition, be the protagonist on LBA’s digital and social channels with weekly branded content, to enhance the bond and shared values between the League and the brand, and will be present in the pregame phase with 1 personalized jingle.

 “This partnership with LBA fills us with enthusiasm and pride – said Giusto Curti, Managing Director of Dole Italia -. Basketball è a fantastic and engaging sport like no other! We believe it is the ideal vehicle to communicate that healthy eating, proper consumption of fresh fruit and correct lifestyle are the basis of high sports performance and joyful well-being in everyday life”. 

"We are very pleased to welcome into the LBA family such an important partner as Dole – commented LBA President Umberto Gandini –. In coherence with all the activity related to health and wellness, which will characterize the Frecciarossa Final Eight 2025, being able to count on a brand that encompasses in its DNA the concept of healthy eating and physical well-being è very consistent and helps us to strengthen a strategic and communicative path, which we believe is fundamental for our sport".

The’agreement, which extends to the 2025/2026 season with the role of Platinum Sponsor also for the Frecciarossa Supercoppa and the Frecciarossa Final Eight marks an important step for Dole Italia in the Italian sports scene, underlining the link between healthy nutrition, sustainabilityè and sports. The collaboration è an’opportunityà to strengthen the brand through a high-visibility format and moments of interaction with the public, both on the playing fields and on digital platforms.