Umberto Gandini speaks out on the future of basketball in Italy

Interviewed on SportBusiness.com, a world reference site in the sports industry, Lega Basket Serie A President Umberto Gandini spoke about the scenarios that will lead in these months to the LBA awarding audiovisual rights for the coming seasons.

“Basketball is an integral part of the fabric of this nation. We represent the domestic, historical and traditional soul of this sport, which is of main interest to the Italian fan,” Gandini said.”

and in recent years we have embarked on a path of growth in the quality of the content we produce dedicated to our basketball“.

“Our clubs have great expectations because they are all extremely passionate about the basketball product, one of the most important after soccer. We are the only fully professional league in Italy besides soccer, we have an eight-month regular season plus playoffs. Maybe that sometimes leads us to think we are worth more. And I am sure we are worth more. But there is only one judge: the market.”