Milan-Bologna, big event even off the field for Coppa Italia final

The wait is over, in a few hours on the lawn of the “Olimpico” stadium in Rome Milan and Bologna will face each other to win the Coppa Italia Frecciarossa.

There will be more than 180 territories around the world where, through the more than 50 foreign licensed broadcasters, fans will be able to watch the match and experience the same emotions as the fans in the capital’s stadium.

As always, numerous will be the representatives of the authorities and institutions who will sit in the stands, together with the Presidents of the Lega Serie A teams and the many Ambassadors attending the event: Roberto Baggio, Leonardo Bonucci, Cristian Brocchi, Vincent Candela, Fabio Cannavaro, Alessandro Del Piero, Luigi Di Biagio, Nelson Dida, Roberto Donadoni, Ciro Ferrara, Christian Panucci, Andrea Ranocchia, Giuseppe Signori, Luca Toni, Francesco Totti, Christian Vieri, Gianluca Zambrotta.

The Cup arrived in the capital on board a Frecciarossa1000 train that left Milan on May 13, accompanied by a number of Ambassadors, who were welcomed at Roma Termini station by Trenitalia President Stefano Cuzzilla, Lega Serie A President Ezio Simonelli, Trenitalia CEO Gianpiero Strisciuglio and Lega Serie A CEO Luigi De Siervo.

The ball that will be used for the match will be the special gold-colored Puma Orbita, made exclusively for the Final; fans will be able to auction off the Milan-Bologna goal balls, thanks to Socios.com.

Before the whistle blows, the boys from the finalist speakers of the “Philadelphia Junior Cup – Keep Racism Out” will have the unique opportunity to take the field on the lawn of the Olympic Stadium, experiencing an unforgettable moment and competing to win the tournament.

RDS 100% Greatest Hits will have a dedicated station to entertain the audience in the stands throughout the pre-game.

For the second consecutive year, Philadelphia is Event Partner of the Frecciarossa Italian Cup Final and will open the ceremony with a special video, created for the occasion, and broadcast live nationally on Mediaset (Channel 5). The video will feature the participation of two Lega Serie A Ambassadors and will be dedicated to the values of soccer and friendship.

During the ceremony, young players of the Philadelphia Junior Cup will carry a large tarp at midfield with the words “Football is Friendship” symbolizing the values of respect, sharing and inclusion that characterize the sport and the Philadelphia brand. In addition, a corner entirely dedicated to the Philadelphia world will be set up in one of the hospitality rooms of the Olympic Stadium.

In the pre-game and during halftime, images of the fans will be shown on the stadium’s big screens, bringing the “Borotalco Hug Cam” to life.

She will be Chiara Galiazzo who will sing the Hymn of Mameli, just before the starting whistle, with the two formations and the match officials already lined up on the playing field, accompanied by the band of the Carabinieri`s Arma dei Carabinieri.

Antico Vinaio`s schiacciate, made with the finest raw materials, will be available in all bars inside the facility and in a special food truck located outside the Monte Mario Grandstand.

Master Group Sport, a leader in Sport Marketing and accredited in the organization of ceremonies of major sporting events, both national and international, will again this year be at the side of Lega Serie A in the coordination of the Opening Ceremony of the Frecciarossa Coppa Italia Final. Master Group Sport has developed, for the occasion, a storytelling with a strong emotional impact designed to involve both the audience present at the stadium and viewers from home through innovative technologies and light games. For this prestigious event, Master Group Sport chose to be joined by Artistic and Creative Director Luca Rapis, a leading figure on the international scene for the production of spectacular and immersive experiences.

During the Frecciarossa Italian Cup Final, 2 sculptures crystallized by Ressentia, made from the official jerseys of Milan and Bologna, will be displayed next to the Trophy, as an artistic tribute to the two finalist teams.

At the end of the match, directly on the pitch, the best footballer of the Final will receive the Frecciarossa Player Of The Match award.