Jannik Sinner: record-breaking Wimbledon final on Sky and TV8
Record-breaking Wimbledon final on Sky and TV8. Jannik Sinner’s triumph against Carlos Alcaraz – from 5 p.m. on Sky Sport Uno, Sky Sport Tennis, Sky Sport 4K and TV8 – was watched by 5 million 670 thousand average viewers in total audience* with 40.4% share* and 11 million 407 thousand unique contacts**. The peak was recorded at the decisive match point with 7 million 612 thousand viewers* and 43.2% share*.
On Sky, it was the best edition ever for the Wimbledon tournament, with the final act being watched by 1 million 528 thousand average viewers in total audience* with 10.9% share*. On TV8, the match averaged 4 million 142 thousand viewers with 29.5% share*.
Great performance also for studios on Sky and TV8: the pre-match cumulated 1 million 188 thousand average viewers in total audience* with 12.3 percent share*, while the post-match averaged 2 million 244 thousand average viewers in total audience* with 13.1 percent share*.
Also yesterday, Sky was the first national publisher during the match time slot with a total audience share* of 42.9 percent and the third national publisher in all day with 19.4 percent share*. The Wimbledon final contributed to TV8’s record: yesterday it recorded its best ever all-day audience with 11.2% share* (third national channel in all day) and was the first national channel during the match.
Significant numbers also on Sky Sport’s digital channels, which recorded a social TV audience of 3.8 million. Skysport.it scored 718 thousand unique users, 796 thousand visits, 3.7 million pageviews and 2.6 million interactions. 2.6 million interactions on social channels, with 22.6 million video views and 48 million impressions.
To celebrate Sinner’s legendary feat as the first Italian to triumph in the London tournament, special programming from 2 p.m. on Sky Sport Legend (channel 210) and streaming on NOW. Replays of the final at 2:15 p.m., 7 p.m. and midnight followed by the post-match Sky Tennis Show; the final episode of The Insider at 6:30 p.m. and 11:30 p.m. In addition, all matches from the Sinner trail, highlights and episodes of The Insider are available on demand.
* Data includes big screen viewings and Sky Go.
** Data does not include viewings on Sky Go
