Pulsee Light and Gas: Genoa and Monza in soccer, but not only
Pulsee Light and Gas: Genoa and Monza in soccer, but not only
Pulsee Luce e Gas, the full-digital brand for domestic utilities from Axpo Italia, is putting itself on the map in Italian soccer: è front jersey sponsor of Genoa and back sponsor of Monza. Sportal.it spoke about this with Axpo Italia CEO Simone Demarchi on the sidelines of the educational moment organized in Milan by Pulsee Luce e Gas to present the context and level of awareness of Italians on the eve of the end of the protected market towards the total liberalization of domestic energy.
"We are from Genoa, so we were very pleased to do something in the area,” Demarchi explained.
It was important to dialogue with the new ownership, just as it was important that the Grifone is back in the top league. Monza has a very young reality, among other things we have often had synergies with Mediaset and so it was natural to find a square with the Brianza club as well. More generally, football-related sponsorships in Italy allow brands to gain visibility and reach a little bit of everyone.
Not just soccer, però, for Pulsee Light and Gas. "With Imoco Volley we have been for more than ten years with mutual satisfaction, and congratulations must be given to the girls who are really winning a lot, then we have many small partnerships with smaller local realities. And let’s certainly not forget Agrigento in basketball: we boast a historic partnership with the Moncada group that è owns the club" concluded Demarchi.
