Sky signs new deal to broadcast ATP and WTA tournaments
Sky signs new agreement to broadcast ATP and WTA tournaments
Sky has signed a new five-year agreement, from 2024 to 2028, allowing the broadcast of more than 80 tournaments each year between ATP and WTA, with more than 4,000 tennis matches.
Fans will thus be able to watch tennis all year round on Sky (also streaming on NOW), which has been awarded the rights in the UK and Ireland, Italy, Germany, Austria and Switzerland, Luxembourg and Liechtenstein.
On the two spectacular tours it will be possible to follow the exploits of the world’s best players, from number ones Iga Swiatek and Novak Djokovic, to champions of the new era of tennis such as Jannik Sinner of Italy.
From 2024, and throughout the year, Sky Sports will be more and more; the Home of Tennis, where you can experience the most beautiful live challenges from the six continents.
Thanks to the dedicated Sky Sport Tennis channel at 203 (also streaming on NOW), Sky will guarantee the highest level of coverage, both editorial and technological, with attentive reporting from the super team of journalists and talent and live studios that are increasingly cutting-edge.
Stephen van Rooyen, CEO of Sky UK and Ireland and Sky Group CCO, said: “It’s a fantastic time to be following the ATP and WTA Tours on Sky Sport in all the countries where we have a presence, just as tennis enters a new era with exciting young talent making their way to the top of the sport. We are committed to having both Tours, to give even more visibility to the champions, both men and women, and to provide worldwide coverage of the 80 events in 48 weeks a year, creating a new Home for tennis fans”.
Marzio Perrelli, Executive Vice President Sport of Sky Italia, said: “We are very pleased to be able to announce this new multi-year agreement with ATP and WTA, which will make Sky in the coming years more and more the Home of Tennis. We confirm ourselves as a point of reference for tennis lovers, continuing to be at the side of this sport that, thanks to great champions, is living an extraordinary moment and has rekindled the passion and support of Italians. In particular, with Sinner, who in the last Nitto ATP Finals gave us emotions and record ratings. With him we found a protagonist ready to write a new page in the history of the sport. But the whole of Italian tennis has è never been so rich in talent. Sky Sport will enhance these great feats, with passion and innovation, focusing on the strength of images and a storytelling that has always distinguished our events and productions”.
Mark Webster, CEO of ATP Media, said: “We are really very excited about Sky’s commitment to tennis, men’s and women’s. ATP Media è is proud to produce and distribute the’enormous amount of top-notch content on the’ATP Tour and the three Sky entities have proven to be perfect partners to deliver this content to our many tennis fans. We share many of the same values, focusing on’innovation and excellence, and we hope that this is just the’beginning of a fantastic new chapter for tennis in the Sky”markets.
Marina Storti, CEO of WTA Ventures, said: “This partnership è fantastic news for tennis fans who can thus expect more and more excitement from the’Hologic WTA Tour in 2024 and beyond, with a richer calendar that will take the sport even higher. Sky Sports è well known for its support of world-class sport and we know it will be a fantastic platform to showcase our outstanding WTA and ATP athletes in one place. The future è bright for women’s sports and there will still be new opportunities” for growth”.
Sky Press Release
