Jannik Sinner gets the lion’s share of TV coverage.
Listening continues to grow for tennis on Sky Sports: yesterday, in fact, tennis accounted for 61% of the total audience thanks to the exceptional day in Miami with three Italians in the field. In particular, on Sky and streaming on NOW, excellent ratings for the Sinner-O’Connell match, which totaled 473 thousand average viewers and 1 million 300 thousand unique viewers overall (from about 8 to 10 p.m.), with a peak of 700 thousand average viewers overall in the final minutes of the match. In the second night, Musetti’s defeat in the match with Alcaraz reached 205 thousand average viewers overall.
In addition, Sky celebrates 20 years since the first match between Roger Federer and Rafa Nadal (Miami, March 28, 2004) with a series of special appointments: tomorrow, from 3:30 p.m., Sky Sport 24 will dedicate a studio to this special anniversary, hosted by Fabio Tavelli with Elena Pero and Paolo Bertolucci. Ad hoc programming also on Sky Sport Tennis, which over the course of the day will air the most exciting past matches between the two champions who have marked the history of tennis.