When the financial sector chooses to invest in people: the partnership between Blotix and “How Are You Feeling?”

Some partnerships are formed for commercial reasons. And then there are others that take shape from a shared vision. This is the case with the collaboration between Massimo Fustinoni, CEO of Blotix, and Carmen De Gironimo, creator and host of the podcast *Come ti senti?*, a project that focuses on what is too often left on the sidelines: emotions.

Today, Blotix is an innovative player in the world of digital finance, blockchain, and Web3 ecosystems, distinguishing itself through a vision focused on innovation, growth, and value creation. But behind Massimo Fustinoni’s entrepreneurial vision lies a firm conviction: no economic success can be truly sustainable unless, at the same time, the value of people also grows.

For this reason, the decision to support *Come ti senti?* is not merely a sponsorship.

It represents a cultural stance.

The conviction that emotional education, ethics, responsibility, and professional growth can and must go hand in hand.

An idea that aligns perfectly with the journey of Carmen De Gironimo, writer, author, educator in ethics and emotional education, and president of Emotional & More APS, an association she founded together with Vice President Maria De Caroli, which has been committed for years to promoting emotional education through social projects, awareness campaigns against bullying, discrimination, and violence, training programs, and initiatives aimed at the worlds of sports, schools, and business.

From this experience comes *Come ti senti?* (*How Do You Feel?*), a program conceived and hosted by Carmen De Gironimo, which, through authentic interviews, reveals the most human side of entrepreneurs, artists, athletes, and leading figures of our time, giving voice to the emotions, values, and life journeys that have made them sources of inspiration. The series is produced by Popular Made in Italy, a production company dedicated to creating high-quality editorial and audiovisual projects that blend culture, innovation, and communication, and is promoted by Emotional & More APS, an organization that promotes the culture of emotional education through social, educational, and cultural initiatives.

A podcast that chooses to tell the story of the person before the public figure, delving into their stories through the simplest—and perhaps most difficult—question to ask:

“How do you feel?”

A format that has found in Blotix a partner capable of understanding its most authentic value.

A collaboration born of a mutual decision, founded on a shared vision. Carmen De Gironimo has always partnered with carefully selected organizations for her projects, prioritizing those that, in addition to entrepreneurial excellence, demonstrate a genuine commitment to ethics, personal growth, and social impact. She recognized precisely this consistency in Blotix and in Massimo Fustinoni’s vision.

The meeting between Carmen De Gironimo and Massimo Fustinoni, documented in the images accompanying this article, also served as an opportunity to present a plaque of recognition as a token of gratitude for the support shown toward a project that invests in personal growth.

Above all, however, it was a moment to discuss the future.

Among the ideas shared is the plan to develop new episodes of the podcast, expand the project beyond national borders, and bring *Come ti senti?* directly into companies, creating spaces for dialogue dedicated to emotional well-being, leadership, communication, and organizational culture.

The shared goal is to provide companies not only with tools for innovation and development, but also with pathways capable of enhancing human capital. This journey could see Blotix, Emotional & More APS, and Popular Made in Italy working in synergy so that financial innovation, communication, and human impact become the three pillars of a single vision.

Thanks to the expertise developed by Emotional & More APS in emotional education and the development of human capital, in key institutional spheres, the ambition is to guide clients, companies, professionals, and artists who join the Blotix ecosystem on a journey that combines economic growth with personal growth, developing fundamental skills such as awareness, responsibility, active listening, leadership, and emotional intelligence.

The goal is to build a corporate culture in which technological and financial innovation is not an end in itself, but rather a tool capable of generating well-being, meaningful relationships, and truly sustainable growth.

Because a company’s value is not measured solely by the results it produces.

It is also measured by the people it helps to grow.

Perhaps the future does not belong to companies that simply innovate technology, but to those that have the courage to innovate the way they care for people. If finance can create value, ethics can make it lasting. And it is precisely at the intersection of these two dimensions that Blotix, together with Emotional & More APS, through the “How Are You Feeling?” initiative, is choosing to build something that goes far beyond a mere collaboration: a shared vision of growth capable of making a human impact even before an economic one.