Vuelta: GO fit official sponsor of first three Piedmont stages

Piedmont is confirmed as the scenario of excellence for great international cycling. On the occasion of the first historic Italian start of La Vuelta, GO fit will be the official sponsor of the first three Piedmontese stages, which will cross some of the most representative territories of the region: from Turin and Venaria Reale to Novara (August 23, 2025), from Alba to Limone Piemonte (August 24, 2025), and finally from San Maurizio Canavese to Ceres, passing through the Lanzo Valleys (August 25, 2025).

On the eve of the departure, the Spanish brand invites citizens and fans to an immersive experience in the heart of Turin. On Thursday, Aug. 21, from 5 to 6 p.m., Piazza Castello will be transformed into an open-air sports center, with state-of-the-art Technogym bikes, big screens and activities dedicated to wellness, to experience all the energy of the famous Spanish cycling race now in its 90th edition.

The event is free of charge.

The initiative, free and open to all, combines sport, innovation and team spirit. Participants will be able to pedal in sync on Technogym bikes, a strategic partner of GO fit, while the most iconic images of the La Vuelta climbs will scroll on the big screen – an immersive journey through spectacular landscapes, shared emotions and the history of one of the most celebrated cycling races. An immersive experience that brings one closer to the spirit of the race and, at the same time, invites the rediscovery of physical activity as a tool for personal well-being and social aggregation – founding values of GO fit’s mission and the heart of the partnership that makes this event possible.

The collaboration between GO fit and La Vuelta, announced last March, represents a strategic step for the brand, which precisely in Turin – the starting city of the race – will inaugurate its first center in Italy, ‘GO fit Mercato dei Fiori’, sharing with La Vuelta the vision of inspiring people to adopt a healthy and sustainable lifestyle through the promotion of sport in all its forms, in a scenario as symbolic for cycling as Piedmont.

A concrete sign of the company’s commitment to promoting health and movement through state-of-the-art centers, programs led by professionals, and a space of choice for the Bike world, which has always been an integral part of the GO fit identity.