Jannik Sinner also triumphs on Sky: record ratings

Jannik Sinner won the Nitto ATP Finals 2025 in Turin and signed the most-watched edition ever in Sky’s House of Sports. The final against world number one Carlos Alcaraz, broadcast Sunday from 6 p.m. on Sky Sport Uno and Sky Sport Tennis, registered 1 million 458 thousand average viewers, reaching 2 million 579 thousand unique contacts and 7.5 percent share. Post-match results were also excellent: the awards ceremony was watched by nearly 260 thousand average viewers.

The tournament set a new record for the Nitto ATP Finals on Sky, with three matches exceeding 800 thousand average viewers in total audience and an overall average of 500 thousand viewers per match.

The week of the Finals also produced outstanding numbers on Sky Sport’s digital: SkySport.co.uk touched 2 million unique users, totaling 3.1 million visits and more than 12.5 million page views. On Sky and NOW social media, content generated 5.3 million interactions, 81.4 million video views and 196.2 million impressions.

The final pushed performance even further: the website recorded 590.5 thousand unique visitors, 660.7 thousand visits and more than 3.4 million page views, while on social there was 1.4 million engagement, 13 million video views and 38 million impressions.