F1, Monza flies into the future with Charles Leclerc
F1, Monza flies into the future with Charles Leclerc
Monza flies toward the future: this is the concept expressed by the poster – unveiled today – that will accompany the communication campaign of the 94th Pirelli Formula 1 Italian Grand Prix, scheduled to take place at the Autodromo Nazionale Monza from September 1 to 3. The Monza track stands out in the Formula 1 World Championship scene for its record-breaking speed averages, earning the nickname “Temple of Speed.” GP 2023 will be yet another chapter in a 100-year history, much of it marked by its constant presence on the Formula 1 calendar from 1950 to the present, with the sole exception of 1980.
Created by the ACI, the poster – in addition to being, since time immemorial, a cult object for collectors – traditionally constitutes a milestone in the communication campaign ahead of the September GP.
The graphic elements, represent the perfect synthesis of the circuit’s glorious past, exciting present and exciting future; a future made even brighter by the relevance and quality of the modernization work, which will ensure that F1 will be at home in Monza for many world championships to come.
Some of the iconic structures of the Autodromo Nazionale stand out, such as the podium – which, since 2002, has stretched out over the track like an open hand to bring the winners closer to the crowds invading the circuit (a tradition born right in Monza) – and the detection tower: a symbol of research and innovation, two fundamental elements that have always been part of the track’s DNA. The two towers, positioned on the main straight, were in fact built in 1955, together with the High Speed ring, with the function of informing the public of the progress of the races through a futuristic – for the times – luminous scoreboard. Then since 1997 they have been transformed into coveted hospitality. Also appearing in the poster is the pit building, one of the most modern buildings at the facility: a highly flexible structure, much appreciated by discerning fans and destined for further development in the coming years.
Catching the eye, however, is Ferrari number 16, that of Charles Leclerc: the Monegasque driver has already had a taste of what it means to win the Prancing Horse’s home Grand Prix. His car in the foreground is a red siren bewitching fans, propelling them toward the track. Beside it, on the right, is the livery of a Red Bull that has, so far, dominated the World Championship, with a Max Verstappen on his way to a third world title. On the left, the Aston Martin-the real surprise of the year-thanks to which, at 41, Fernando Alonso is experiencing a second youth. The cars appear launched on the main straight, giving the idea of the speed that is very high at Monza: the unofficial record belongs to Juan Pablo Montoya who, in 2002, at the wheel of the Bmw-powered Williams, reached 372.4 km/h.
