The Digital Project of the Year is from Dolomiti Energia Trento: what is it?

The Digital Project of the Year was won by Dolomiti Energia Trentino putting it behind – in second and third place respectively – Umana Reyer Venezia and EA7 Emporio Armani Milano. This award was selected by the LBA and Advisor Infront Italy.

“Fan Intelligence – how we turn fan data into real revenue,” is the title of the project presented by Aquila Basket Trento, which is based on an AI and machine learning based model that turns fan data into real revenue. By analyzing behavior, purchase history and affinity, the system identifies for each game the fans most likely to buy, outperforming traditional marketing. Results show conversions up to 3 times higher, ensuring high attendance even regardless of sports results.

Silver medal for Umana Reyer Venezia with the “Reyer School Cup” project, the largest school basketball tournament in Italy, transformed into an educational, cultural and digital ecosystem. It involves tens of thousands of students not only on the court, but also in communication and storytelling, creating a network of more than 60 social profiles managed by the kids. The project develops soft skills, a sense of belonging and a digital culture that remains over time.

Finally, third step of the podium for EA7 Emporio Armani Milano, whose project enhances Fiero Guerriero as the club’s identity and digital asset: from historical symbol to creator, engagement driver and commercial lever. Through social content, game day activations, mascot collaborations and entertainment projects, Fiero strengthens the emotional bond with fans, generates concrete results in terms of engagement and becomes a connection point between club, community and sponsor.