The Italian Red Cross and the Serie A Soccer League Join Forces to Save Lives

The project is also supported by a partner such as Fassa Bortolo, which recognized its alignment with its own corporate philosophy: the value and importance of sharing best practices for the benefit of the community.

The shared goal is to transform first-aid knowledge from a specialized skill into a collective asset and a civic duty. The training, designed for specific groups of participants—athletes and staff—who can be prepared to act during those critical first moments in the event of a medical emergency during sports activities, aims to “go beyond the playing field” to reach the broader sports audience, raising awareness among fans and families about the importance of prompt intervention in an emergency: every trained athlete will become a credible advocate, capable of inspiring their community and amplifying the value of life-saving first aid.