Jannik Sinner, manager Alex Vittur’s €10 million move

Alex Vittur, Jannik Sinner’s manager and a key figure in the growth of the world’s number one tennis player, has become the main shareholder in Kronplatz Holding, the company that controls the tourism business at Plan de Corones. The deal was reconstructed by the Tageszeitung, which was also relayed by Rai Südtirol and Salto.bz. According to rumors, Vittur invested about ten million euros by purchasing 5 thousand shares from vice president Thomas Gatterer. With this transaction he would have risen to about 7,600 total shares, or 13 percent of the holding company.
The Kronplatz Holding represents one of the most important tourism hubs in South Tyrol, active in both winter sports and summer tourism. The group includes Kronplatz Seilbahn, Kronplatz Mobility, Kronplatz Touristik, and Kronplatz Gastronomie, companies that operate ski lifts, ski slopes, hiking trails, and bike trails, as well as transportation, hotels, and restaurant operations. Vittur, already a member of the board of directors, also serves as vice chairman of the company that controls cable cars and chairlifts.
According to the Tageszeitung, different views on the group’s future than current chairman Christian Gasser are behind the deal. The confrontation would mainly concern development strategies: on the one hand, the traditional business related to ski facilities, on the other hand, Vittur’s desire to focus more on luxury hotels and high-end accommodations.
Kronplatz Touristik, one of the holding company’s subsidiaries, already operates several hotels and is involved in new projects in the Plan de Corones area. A direction that, according to the South Tyrolean newspaper, would not convince all shareholders, not least because the holding company’s tourism division has reportedly been operating at a loss since its inception. With this new stake, Vittur becomes the single most influential shareholder in Kronplatz Holding, although without changing the current governance, which is set to remain in place until 2028.
