Juventus: The Comolli era is already over. A replacement has been identified—how will this affect the transfer market?

Another shakeup is on the horizon at Juventus: it’s now official—Damien Comolli is stepping down as CEO of the club. The French executive, who has worked with Saint-Étienne, Tottenham, Liverpool, Fenerbahçe, and Toulouse during his career, arrived in Turin just a year ago: he was named general manager in June and took on the role of CEO in November.
The disappointing season, the many transfer blunders (notably the signings of David, Openda, and Zhegrova), and above all the strained relationships with both Luciano Spalletti and Giorgio Chiellini have prompted President John Elkann to opt for a change of direction. The official announcement will come in the next few hours or by the end of the month, but in the meantime, the Bianconeri have already chosen his replacement.
According to rumors, the top candidate to take his place is Sassuolo’s current CEO, Giovanni Carnevali, who met with Juventus’ ownership in recent days. The Old Lady’s decision will inevitably change the transfer market as well: at the moment, Juve is in talks for Alexander Sorloth (Atletico Madrid), Randal Kolo Muani (PSG), and Dibu Martinez (Aston Villa), but these new developments could change everything. Technical director François Modesto could also leave the club alongside Comolli.
On the outgoing front, the hottest name remains that of Andrea Cambiaso, who has ended up on Barcelona’s radar: Hansi Flick has reportedly specifically requested reinforcements for the defense, and the Bianconeri full-back—whose contract includes a €50 million buyout clause—is one of the players most highly regarded by the German coach. The sale of Gleison Bremer, valued at around €50 million, cannot be ruled out either: Liverpool, Manchester United, and above all Bayern Munich are reportedly interested in him, with the Bavarian club reportedly considering an offer that includes Kim Min-jae. These major transfers will inevitably be at the center of the new CEO’s first decisions, whoever that may be.
