2026 World Cup: U.S.-Bosnia Match Draws More Viewers Than the NBA Finals, but the Super Bowl Is Still Far Ahead

The World Cup is going great, especially in the United States, where a veritable soccer craze has taken hold, particularly for the U.S. national team. This is also confirmed by the viewership figures for the United States vs. Bosnia and Herzegovina match.

The United States’ victory over Bosnia and Herzegovina on Wednesday night (final score 2-0) was the most-watched soccer game in the history of English-language television, with over 24.4 million viewers (Fox Sports data). The peak viewership reached an impressive 31.8 million.

This is a significant figure when you consider that last month’s NBA Finals last month between the New York Knicks and the San Antonio Spurs averaged 20.6 million viewers on ABC and ESPN—the best result since the 1998 NBA Finals (Nielsen data).

In short, the U.S. national team is doing great, even if the comparison with the Super Bowl remains stark. In 2025 (the most-watched Super Bowl ever), the average viewership was a whopping 127.7 million. But watch out—if the U.S. continues its run in the World Cup, it might just come close to the Super Bowl record.