Soccer market has a new logo
Master Group Sport, in collaboration with A.Di.Se – Associazione Italiana Direttori Sportivi, is organizing on Friday, January 30 and Monday, February 2, 2026, at the Hotel Sheraton Milan San Siro, the traditional final phase of the winter session of Calciomercato 2025-2026.
Among the various new features of this edition, which will be announced during the two days, Master Group Sport is presenting from today the new logo of the Calciomercato event, a symbol that looks to the future while keeping the values and historical identity of Calciomercato firmly in place.
Beginning with Calciomercato’s historic logo, the choice was made to evolve without distorting, enhancing those identity elements that have built its recognition over time. The central circle remains the protagonist: a direct reminder of the midfield, a symbolic place where the game is born, decisions are made and decisive actions are constructed, just as happens in the dynamics of the soccer market.
The horizontal line through the midfield is a direct reference to the midfield, a symbolic place where the game is born, decisions are made and decisive actions are constructed, just as happens in the dynamics of the soccer market.
The horizontal line that runs through the logo has been reinterpreted in a cleaner, more contemporary key: not just a graphic element, but a sign of dynamism, exchange and continuity, characteristics that distinguish every negotiation and every market strategy. The green, now brighter and more saturated, reinforces the immediate association with soccer but, above all, gives the brand a more lively, energetic and digital dimension: a visual identity designed for a modern and always active media ecosystem.
The new logo was created with a specific strategic objective: to strengthen the historical identity of Calciomercato by making it more current, stronger and able to communicate passion, reliability and centrality in today’s soccer world. Additional important new features will be unveiled during the event, enriching the program of the 2025-2026 edition and reaffirming Calciomercato’s role as the official reference platform for professional soccer.
