Record-breaking Wimbledon on Sky, thanks in part to Jannik Sinner and Matteo Berrettini

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Record-breaking Wimbledon on Sky

Final between Alcaraz and Djokovic gets 704 thousand average viewers with 1 million 720 thousand unique contacts and 7.1% share. Peak of 883 thousand average viewers in the final rush of the match.
Record ratings on Sky for Wimbledon. The men’s final between Carlos Alcaraz and Novak Djokovic, broadcast live exclusively from about 3 p.m. on Sky for nearly five hours, was watched on average by 704 thousand viewers with 1 million 720 thousand unique contacts and 7.1 percent share. It peaked at 883 thousand average viewers in the final minutes of the match. It is the third most-watched tennis match ever on Sky after the Wimbledon finals of Djokovic-Berrettini in 2021 and Federer-Djokovic in 2019.

Considering both big screen and Sky Go viewings, the Wimbledon men’s final garnered a total audience of 825 thousand average viewers.
In-depth studies of the final garnered 180 thousand average viewers for the pre and 168 thousand average viewers for the post. In the two weeks of the event, the opening day studio averaged 93 thousand viewers and “The insider” averaged 102 thousand viewers.

The 2023 edition – concluded yesterday – was the best ever on Sky, registering an average audience on the live shows of 173 thousand viewers and a 24-hour contribution of more than 70 thousand, with coverage of 3 million 894 thousand unique contacts.

Also noteworthy are the audience performances for the eighth final between Matteo Berrettini and Carlos Alcaraz staged last July 10, which had achieved 516 thousand average viewers and 3.6 percent share, peaking at 717 thousand average viewers and 4.4 percent share, and for the semifinal between Jannik Sinner and Novak Djokovic on Friday, July 14, which had reached an average of 537 thousand viewers for 6.3 percent TV share.At the level of Social TV Audience are 607 thousand interactions for the Alcaraz-Djokovic final and 3 million 100 thousand for the entire tournament, qualifying as the second largest sports event in the period and single day after F1.

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