Jannik Sinner, the new idol of politicians chasing clicks: embarrassing
The race for clicks by politicians—who, until recently, didn’t even know what tennis was but are now capitalizing on the exploits of the phenomenal Jannik Sinner, the world No. 1 who once again won the Wimbledon tournament on Sunday—is becoming increasingly embarrassing.
The South Tyrolean star is generating a flood of posts—mostly generated by artificial intelligence and often by social media managers who aren’t exactly top-notch—which frequently spark all sorts of discussions: Such opportunistic behavior never goes unnoticed, and virtual audiences, of course, are no exception.
On the court, meanwhile, Sinner delivered another memorable feat, defeating Alexander Zverev in the final with a score of 6-7, 7-6, 6-3, 6-4 at the end of a battle that lasted over three hours and 46 minutes. This victory comes after a journey not without its obstacles; the South Tyrolean had admitted to some initial difficulties adapting to the London grass in the early stages of the tournament, before gradually raising his level of play to eliminate none other than Novak Djokovic in the semifinals with a decisive 6-4, 6-4, 6-4.
After the victory, Sinner wanted to share his joy with his fans on social media: “We did it again. Thank you all for the love and support,” he wrote alongside a photo of himself holding the Wimbledon trophy. Simple, genuine words—a far cry from the carefully crafted posts that spark so much debate—and words that speak more eloquently than any communication strategy about the authentic bond between the champion and his audience.
Also present to witness the Italian’s triumph in person was CONI President Luciano Buonfiglio, who made no secret of his emotion: “It’s one of the greatest emotions I’ve ever experienced in my career as an executive. I saw an athlete who never leaves anything to chance, thanks to his determination and professionalism. In short, a man of steel who never gives up.” Buonfiglio’s institutional presence stood in stark contrast to the race for “likes” that takes place from a safe distance, behind a screen.
