Eicma Celebrates Another Success: Over 600,000 Total Attendees, Up 6%
Total attendance exceeded 600,000, up 6% from the previous edition, with attendance by international industry professionals up 30% compared to 2025. The 83rd International Motorcycle Exhibition closed with these results, marking the largest edition ever held at the Fiera Milano Rho exhibition center. From November 3 to 8, EICMA occupied ten pavilions for the first time, covering a total area of 300,000 square meters, bringing together world premieres, business meetings, test rides, and entertainment.
There were 764 exhibitors from 52 countries, representing 2,150 brands. Seventy-four percent of the brands came from abroad, while 30% of the direct exhibitors consisted of first-time participants and returning exhibitors: figures that confirm the event’s ability to attract companies from the world’s major markets.
The growth of the international professional contingent is a key factor in this success. EICMA welcomed over 51,000 industry professionals from 168 countries, with a 30% increase in international attendance, consolidating its role as a platform for business and commercial development for the entire supply chain. The latest news and content from the event were covered by 8,700 accredited journalists, media professionals, technicians, and content creators from 67 countries.
“The growth in attendance and the increase in international industry professionals reflect the two dimensions of EICMA: an event capable of engaging hundreds of thousands of enthusiasts and an indispensable international business platform for companies,” stated Pietro Meda, president of EICMA, and Paolo Magri, CEO. We continue to enrich the event with valuable content and special initiatives, such as the exhibitions featured in recent editions, to enhance its appeal, attract new visitors, and generate opportunities for the entire motorcycle industry. The participation of young people and dozens of school groups from across Europe reflects a passion that is constantly renewed and unites different generations. We know that such a large turnout also brings challenges and inconveniences. That is why we continue to invest in the visitor experience: from promoting public transportation to free parking in the city, from widening the aisles in the pavilions to wayfinding tools, including dedicated maps and an app. It is an ongoing commitment, based on listening to visitors and exhibitors. Our thanks go to them, to our partners, to the institutions, and to everyone who contributed to this edition.”
