Fabio Fognini and Flavia Pennetta go to Alex Del Piero in Sky’s new commercial

The Internet runs fast, indeed ultra-fast in Alessandro Del Piero’s house. Everyone knows it by now, including Flavia Pennetta and Fabio Fognini, the special guests of the new Sky Wifi and Sky TV communication campaign launching today. In the new spot of the series, the two former tennis champions show up at Alex’s house as a surprise: they couldn’t watch a streaming match because, as Fognini well says, “when the connection is slow, it’s tough!”.

Unfortunately, the couple is in the right place: Del Piero welcomes them, invites them to sit on the couch to finally enjoy the match without interruption, thanks to Sky Wifi’s ultra-fast network. And like the tennis player they’re cheering for, they too are “at the net” going strong!

With a light, almost sitcom-like tone, this campaign tells the story of the union between the power of Sky Wifi’s ultrafast network – optimized for streaming and online gaming – and the quality of Sky TV content, including original series such as “Gomorra – The Origins”, available entirely on demand, and great entertainment for the whole family, starting with the new edition of “MasterChef Italia”, airing every Thursday, offered together at a bargain price.

Designed by Sky Creative Agency, the new campaign is planned on the main national TV channels, as well as on Sky digital and retail platforms.